Claude writes better when given the right role, context, and expected format. Here are 15 prompts designed for pro writers who know their craft but want an assistant that multiplies speed without sacrificing voice.
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Blog and long-form
1. Structure an article from scratch
Act as editor of a [niche] magazine.
I'll write ~1500 word article on [topic].
Thesis: [yours]. Audience: [describe].
Give outline: title, subtitle, opening hook (2 options),
4-5 sections with H2 and bullets, closing CTA.2. Rewrite paragraph for impact
Rewrite this paragraph with more impact. Rules:
- Start with strongest statement
- Remove weak qualifiers (maybe, perhaps, some)
- Short sentences (max 18 words)
- Keep my voice [describe]
Paragraph: [paste]3. Extract quotable lines
From this text, pull 5 most powerful sentences
that work as pull quotes or social shares.
For each, suggest which network works best.Ad copy
4. Sales email
Write cold sales email for [product].
Recipient: [ICP describe]. Goal: [meeting/purchase].
Max 120 words. Subject <8 words. One CTA.5. Facebook/Meta Ad
Generate 5 ad variants for [product].
Different angles each: curiosity, FOMO, social proof,
before/after, contrarian.
Format: headline, main text (60 words), CTA.6. Landing page hero
Write hero for landing of [product].
Goal: visitor understands in 3 seconds what you offer.
- H1 (max 8 words)
- Subtitle (max 20 words)
- CTA button (2 words, verb first)
- 3 benefit bullets (max 5 words)Fiction and narrative
7. Deep character profile
Deep character profile: [name, archetype].
Include: personal history, conscious vs unconscious desire,
deepest fear, speech patterns, distinctive physical detail,
internal contradiction.8. Scene with conflict
~500 word scene between [A] and [B].
Context: [describe]. Conflict: [describe].
Rules: show don't tell, 60% dialogue 40% action,
subtext dialogue, end with action not reflection.Advertisement
Scripts and videos
9. Short video script
Script for 45-second vertical video on [topic].
Structure: hook (first 3s), development (3 points),
final CTA. Include timestamps and camera notes.10. Podcast intro
90-second intro for podcast episode on [topic],
guest [role]. Structure: hook, why now, guest intro,
tease 2 insights.Editing
11. Fix without changing style
Fix grammar and spelling. DON'T change style, tone,
or structure. Don't reformulate correct phrases.
Return corrected + list of changes.
Text: [paste]12. Reduce without losing content
Reduce this text 30% without eliminating info.
Techniques: remove useless adverbs, activate passives,
combine redundant phrases. Justify 3 biggest cuts.Research
13. 12 angles for a topic
Give 12 different angles to write about [topic].
Label each: educational, controversial, personal,
technical, humorous. Ranking: most original.14. Steal like an artist
Analyze these 3 titles [paste].
Extract 5 patterns they use.
Apply each formula to my topic: [yours].15. Reader objections
Act as skeptical reader of my article.
Find 5 strongest objections that can be made.
For each, suggest how to incorporate (accept, refute, nuance).
Article: [paste draft]Conclusion
These prompts are a starting point. Adapt with your specific context, audience, and voice. Key rule: the more concrete you ask, the more useful the answer.